From Behind‑the‑Scenes to Cosmos Standard‑Setter — LP Labs × High Stakes
High Stakes is a Swiss PoS validator specialising in Cosmos chains. Their legacy Wix site undermined the precision and reliability they deliver on‑chain. LP Labs delivered a complete rebrand, an institutional Framer website, an advanced CMS for chain pages and blog posts, and a modular rewards calculator fed by live validator stats. The result positions High Stakes as the Swiss benchmark for secure Cosmos staking while giving each audience—retail, institutional, infrastructure partners—a tailored journey.
Client
High Stakes
when?
Feb. 2025 - Apr. 2025
Scope of work
Branding
Website creation
Web development
SEO Strategy
Stack
Industry
Web3
Infrastructure
staking services
the challenge
When High Stakes — a Swiss proof‑of‑stake validator in the Cosmos ecosystem — came to LP Labs, its public image lagged far behind its technical expertise. The old Wix site felt artisanal and directionless: branding was inconsistent, messaging unclear, and every audience landed on the same generic pages. Three roadblocks blocked growth:
❌ Out‑of‑date Presence
A patchwork design and cluttered layout made it hard to grasp what High Stakes actually offered beyond “we run validators,” undermining the Swiss precision they pride themselves on.
❌ Missing Institutional Trust
Delegations came mostly from retail stakers; funds and “whales” hesitated, seeing no institutional‑grade façade or tooling.
❌ No Audience Paths
Retail stakers, crypto funds, and infra‑hungry dev teams all hit the same content, with no tailored journeys or tools.
OUR SOLUTION
LP Labs reframed High Stakes as “the Swiss standard for secure Cosmos staking.”
We delivered a full brand refresh, an institutional‑grade Framer site, an advanced CMS for chain pages and thought‑leadership blogs, and an interactive staking‑rewards calculator that speaks to both retail yield hunters and institutional risk officers.
Brand & Site Experience
Identity uplift Helvetica‑inspired typography, alpine colours, and Swiss‑cross accents project stability and precision.
Audience segmentation Three entrance paths — Retail Stakers, Institutional Delegators, Infrastructure Partners — each with bespoke copy and CTAs.
Framer CMS build A reusable chain‑detail template lets the team spin up pages for every Cosmos network they validate in minutes.
IBEX loyalty spotlight Their unique bonus programme now stands front‑and‑centre, differentiating High Stakes from rival Swiss validators.
Interactive Staking Toolkit
Modular rewards calculator Users enter stake size and instantly see projected annual rewards plus IBEX bonus. The component is automatically synced via API across all chain pages.
Live‑stats feed Validator uptime, commission, and block height stream into hero metrics every 30 seconds.
Dedicated protocol pages Each network page automatically pulls APR and TVL from on‑chain APIs, ensuring data stays fresh without manual edits.
SEO & Performance Framework
On‑page SEO Proper H‑tag hierarchy, JSON‑LD for organisation and product, and descriptive alt‑text for every alpine illustration.
Speed first Static export, next‑gen WebP images, and edge caching yield an LCP under 1.3 seconds on desktop.
Structured blog Advanced CMS filters let the team tag posts by chain, risk level, or staking strategy, giving search engines rich internal links.
